One of the fun parts of my job is working on branding and new company logos. There is a lot that goes into branding. While many components of branding are not explicitly visual (think positioning), a company’s logo is very visible. It is hanging out there for […]
Read more →Editor’s note: I am quoted in this article on mobile technology so I thought I would share. – Jeremy By Maria Weiskott — Gifts and Decorative Accessories Magazine, December 2013 issue Individualized customer service: There’s an “app” for that. Relationship building: there’s an “app” for that too. […]
Read more →As we head towards the New Year, it is good to take stock of your brand, your messaging and your current marketing efforts. Here are 8 steps you should resolve to make progress on in December so you are well positioned for a dynamite 2014. 1. […]
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