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Marketing Lessons Learned at Universal Studios

Over President’s Day weekend, my wife and I decided it was time to have some fun in the warmth and sunshine of Florida, so we made plans to take our two kids to Orlando. But which park? Sure, Disney was the safe bet. But we all had […]

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3 Tips for Maximizing Post-Show Sales

Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing  for 9 years for […]

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13 Marketing Resolutions for 2013

In honor of 2013, I am sharing 13 resolutions that I plan to employ to improve my marketing for the upcoming year.   1. Connect more with customers My goal is to have more two-way conversations with my customers and prospects rather than the typical one-way messaging. […]

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