Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]
Read more →The phrase “content is king” has ruled the marketing world for decades. While the statement may seem like a simple notion, many institutions make the mistake of creating content in quantity rather than in quality. Yes, frequent and consistent marketing is an important part of brand awareness. But the […]
Read more →You may be familiar with sending thank you notes after receiving a gift – but what about after receiving a business opportunity? Take cards from the personal space into the business space to show your prospects how much you respect their time. While a verbal “thank you” is nice […]
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