Search marketing continues to be a highly effective way to connect with prospective customers who are looking for what you are offering. I recommend search be part of every marketer’s arsenal to generate awareness, leads and sales. But search marketing changes fast and constantly. Woe be the […]
Read more →Apple has released its newest iPhone and iOS 7.0 mobile operating system recently, so there has been a lot of breathless media coverage on smart phones. Beyond the Apple vs Android battle, it is worthwhile to think about the massive mobile penetration across our lives. And as […]
Read more →One of the most frequent questions I am asked is when is the best time to send my email campaigns. It is an important question as a campaign’s success (measured by key metrics like opens, clicks, conversions) will vary based on when you send the campaign. Quite […]
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