Reprinted from Brand United. Too often, marketers will design their marketing campaigns — whether online or by direct mail — and cross their fingers that in time, response rates will go up. There’s no need to cross your fingers anymore. Marketers can count on response rates going up […]
Read more →I’ve long exclaimed the powerful and cost effective features of email marketing – particularly for B2B messaging. Here is a post from a few years ago. Yet, email marketing has been proclaimed by pundits as “old school” and “bound to quickly recede.” However, recent reports suggest that email […]
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