Apple has released its newest iPhone and iOS 7.0 mobile operating system recently, so there has been a lot of breathless media coverage on smart phones. Beyond the Apple vs Android battle, it is worthwhile to think about the massive mobile penetration across our lives. And as […]
Read more →Email marketing likely plays a role in your marketing. It continues to be highly effective in terms of its reach and low cost. Google has made a major change with the way it presents mail to its 425 million Gmail accounts. The new approach features Gmail Tabs […]
Read more →One of the most frequent questions I am asked is when is the best time to send my email campaigns. It is an important question as a campaign’s success (measured by key metrics like opens, clicks, conversions) will vary based on when you send the campaign. Quite […]
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