As we start off the new year, it is important to look toward the future and think about what marking tactics are going to be big. Remember to mix digital marketing strategies with traditional marketing strategies to reach your target audience wherever they are. Implementing these top […]
Read more →Effectively Marketing to Generation Z
On August 18, 2018 / Digitial Marketing, Social Media / Comments Off on Effectively Marketing to Generation Z
Marketers often worry about mastering Millennial purchasing patterns. But what about Generation Z? Categorized as anyone born between 1995 and 2012, this group is especially important to universities looking to enroll new students. With many on the cusp of adulthood, how can colleges make sure their marketing is up-to-par with […]
Read more →Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?
On May 15, 2016 / Digitial Marketing, Social Media / Comments Off on Marketing Is Rapidly Changing. Are You Adjusting Your Methods Fast Enough?
Marketing at its core is connecting with your customers and prospects. The traditional way of marketing focused on sales and included cold calls, TV spots, tradeshows and print ads. The business centered messages on the company and its products. But let’s face it – those interruption-focused approaches […]
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