Buyers have flipped the selling process on its head.
Given all of the information on the internet, a buyer now has the data and tools to identify the best product to solve his/her problem, reviews of how well the product works, and the least expensive way to buy it.
It is more important than ever for your company to present itself on search pages where these buyers are looking for solutions. This is the heart of search marketing.
There are typically two major types of search marketing:
1. Organic search (SEO) is where a businesses builds its web content to optimize its position in the non-paid search results. This is a key long term strategy that businesses should invest in.
2. Pay per click (PPC) is where marketers invest in placing ads on specific key words. This is a good approach for short term leads. Google Adwords is the leader in this approach.
Does search marketing work?
Consider this:
- Google has grown to be a massive company (over $175 billion in sales) driven by its Ads program.
- Facebook and Linkedin have become powerful platforms to reach consumers and business users.
- It is estimated that businesses generate $3-4 in revenue for every $1 invested in search marketing. That’s a great ROI.
Aptus Digital can help you pull together a Search Marketing strategy for success.
