Marketing at its core is connecting with your customers and prospects. The traditional way of marketing focused on sales and included cold calls, TV spots, tradeshows and print ads. The business centered messages on the company and its products. But let’s face it – those interruption-focused approaches […]
Read more →Shows are winding down, and we are now arriving back at our offices with (hopefully) stacks of orders and leads. The question we need to ask is: what should we be doing to keep sales momentum going from the shows? As the VP of Marketing for 9 years for […]
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