In honor of 2013, I am sharing 13 resolutions that I plan to employ to improve my marketing for the upcoming year. 1. Connect more with customers My goal is to have more two-way conversations with my customers and prospects rather than the typical one-way messaging. […]
Read more →Despite predictions that it is quickly headed for the marketing trash can, email marketing continues to generate strong returns for marketers. In fact, return on investment (ROI) for sending out email campaigns to one’s own ‘house’ list has the highest return on any marketing endeavor. Consider this: […]
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